
AWeber the Autoresponder - Features and AdvantagesAs a web marketer, you should be aware of the fact that about 70% of visitors to your site do not make online purchasing decisions instantly. You need to follow up with your prospective buyers for a fairly long time through a series of emails, ezines, videos, podcasts, etc. before you can expect to consummate a sale. You can imagine very well that when the number of your prospective buyers cross over 5000, it becomes extremely difficult to respond your prospects on an individual basis. Here comes AWeber, the savior autoresponder. AWeber is gaining popularity as an autoresponder. It takes up the repetitive task of interacting with your long list of prospects. With AWeber, you can set up email campaigns for the prospective buyers. Under such an email campaign, you can not only write the text of your mail, but also set the date and time when these mails would be sent. If you are not confident enough about your writing and designing skills, you can get 150 professionally built, well-designed HTML templates. You can customize these templates to suit your needs. The learning curve for using this tool is low. You get an effective video tutorial for setting up your system and troubleshooting tips. The manufacturer also offers 24×7 support. The manufacturers also claim to offer more than 99.34% reliability in fast email delivery. AWeber is over 8 years’ old and you can bank upon its manufacturer’s tech support, marketing tips and ideas. Let us now list the benefits that AWeber, the autoresponder has to offer:
Some important features of AWeber The most conspicuous feature is the tool’s personalization capability. You can achieve a good degree of personalization by addressing your subscribers by their first names. You can also employ the “{! geog_country} feature. It allows you to customize your campaign based on the specific country where the subscriber resides. Moreover, after you have sent mails are you sure that the mails would be opened by the prospects? If there is no mechanism to track the effectiveness of your email campaign, you may not get your full night’s sleep. AWeber offers you an email tracking mechanism called the open rate. The rate shows you the percentage of mails opened vis-à-vis the total number of mails sent by AWeber. Lastly, you will need to insert an opt-in link box within your mails. Opt-in links allow readers to click a link to accept some offers or to download some free goodies. The “Web Forms” tab within AWeber allows you to design an effective opt-in box.
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