The best email marketing is targeting to your market. When you send out an email, you want to personalize it to make you seem more human. Everyone likes receiving an email addressed to their name like ‘Hi Sue’ or ‘Hi Johnny.’ It seams like they know you as a friend and are going to share great information with you. The best email marketing is personalization. Here are some ideas for you to help make those emails you send out more personal.

When you send out emails to your list, add a personal comment. When you address your email to ‘Hi Sue, I’m cooking a big pot of soup today to warm me through this cold spell.’ That statement not only address the recipient, it tells a little about you and what you are doing today.

Another idea to add a personal note is to share your personal experiences. If you had a problem with a situation you feel they might have had a similar problem, I would share it in your email. For instance, if you couldn’t download a program and found the reason why, you could share that problem and solution in your email.

A third idea would be to take a survey and send it out to your email list. But don’t stop there. Remember to tell your list of the results. This will tell your list why you are doing this survey in the first place. Are you promoting a product and need feedback? Tell them in your email. They will appreciate your honesty and give objective feedback.

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