The first step that you must take if you want to make money online consistently, is to build your targeted list of customers. These will be the individuals who will become the foundation of your business. In order to achieve this, you are going to need a what is called a “squeeze page”.

A squeeze page, which has also been referred to as a “landing page”, or an “opt- in page”, essentially explains to the visitor what they will receive in return for providing their name on email address on the page. The key here is simplicity. You just want to give the viewer enough information so that they enter their name and email.

Okay, so how to you get your visitors to hand over their email address. After all, people are bombarded with junk mail 24 hours a day, why would they possibly want more mail? The key is to provide your visitors with a valuable product, which is specific to their niche market, for zero cost. Yes, I know that it looks like a bride, but we are breaking no laws here. Essentially, you are offering something which must be delivered via email, such as a special report, and eBook, software, etc.

Just for a little bit of trivia. Do you know why this web page is referred to as a squeeze page? Just think about it for a moment. You are putting the squeeze on your visitor. Unless they provide you with their name and email address, they are getting nothing. You are putting the squeeze on them by giving them the choice. Provide the email address and receive something of value at no cost. Or do not provide the email address and receive nothing of value, at an opportunity cost.

So now I think you are starting to realize the value of an opt-in page. I am sure by now that those of you who do not currently utilize a squeeze page are wondering how to get your hands on one. The good news is that there is nothing complicated about a squeeze page. It is essentially a simple one pay website. However, if you do not at least have a rudimentary understanding of HTML Code, as well as a program such as Dreamweaver or HomeSite, you will have no way of creating one. The good news is that there are some options.

All that you have to do is go to the search engines and start searching for squeeze page templates. You will find a lot to choose from. You will also be able to customize your opt-in pages to something which fits your target market. The great thing about some of these landing page templates is that they take into full account the direction in which internet marketing is heading by enabling you to add video to your squeeze pages. Nothing motivates a visitor to hand over their email address than a video which fully explains to them the benefit of doing so. Either way, you are going to need opt-in pages if you with to make money online.

If you plan to Make Money Online, there is no question that you should have a squeeze page. If you plan to Work At Home full-time, it is in your best interest to begin taking advantage of a squeeze page now.