Regardless of the economic climate, smart business knows that part of making a profit is to use cost effective tools. Those would be tools that are easily afforded and that will provide the best return on the investment. If that’s the type of online marketing tool that you’re looking for, then stop looking. E-Mail marketing is your best choice.

Here’s the reasons why E-Mail is your best online marketing strategy

The Perfect Tool to increase exposure: E-mail is everywhere. As I write this, I am not even sure if there’s anyone I know that DOESN’T have an e-mail address. Today, e-mail is easily retrieved from any computer in the world or as close as your mobile phone. What else is important is that most rely on e-mail as their primary source of communications.

Most cost effective Advertising: Recent studies and surveys prove that e-mail is the most cost effective method to market and advertise your business. Direct Marketing Association research claimed it outperforms all other direct marketing channels and detailed a ROI or Return on Investment of over $40.00 for every dollar spent on e-mail marketing.

Most cost effective on a Cost Per Order basis: Research by Shop.org revealed that online marketers found e-mail marketing provided the best Cost Per Order (CPO). Their research revealed that email marketing CPO was just under $7.00 per order as opposed to the second best CPO of just over $19.00 (which was Pay-Per-Click advertising). E-mail marketing proves effective because it’s only about 1/3 of the cost of Pay-Per Click advertising on a CPO basis.

Most effective marketing strategy second only to SEO: Forbes Media recently conducted a survey that revealed e-mail marketing and newsletter marketing are considered the second only to Search Engine Optimization for generating new sales and conversions.

Understand that none of this information is telling you that you shouldn’t include Search Engine Optimization, Pay-per-click advertising or any other form of online or offline promotion of your business. But what it is telling you is that if you want to be successful and cost effective, you MUST include E-mail marketing as part of your online marketing strategy. Good Luck!

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Can I help you? Get my Free Report revealing the Secrets of Online Marketing Success. It’s totally free! More online and e-mail marketing help at http://bethebestmarketing.com