In today’s loud and noisy digital marketing surroundings, people easily become stressed out by the steady bombardment of advertisements and sales. We live day to day in a market environment, a world filled with an uninterrupted barrage of advertising. Consequently, people tune out, causing many to increase in their sales defiance when presented with our email marketing messages. Traditional marketing in its purest form can actually turn against the marketer, causing loss of sales, and opt-out requests. Maybe it’s time for a different strategy.

Story Marketing Works

Stories help you reach a larger portion of your audience, while encouraging them to buy. A story-based email marketing campaign can boost open and click-through rates, increase opt-ins, while converting more prospects into sales. Using stories that are attention-grabbing and useful to your prospects, subscribers, and clients help transform your content into an impressive email marketing campaign.

Create buzz-worthy chatter on social media platforms. Develop compelling stories that parallel your brand including voice, image, and reputation. Let’s face it, we all enjoy stories. They automatically evoke empathy and interest. Here are just a few questions to answer before creating your email marketing campaign:

· What are your recipients looking for?

· What concerns have they expressed?

Successful campaigns are campaigns that are well-planned and researched. Here are several more tips to consider before hitting that “send” button.

1. Add an emotional element to your stories. Create an emotional connection with your product. Many purchases are based on emotion.

2. Make your stories relevant and meaningful. Story telling is very appealing because it applies to so many lives, in a personal way.

3. Genuine Testimonials. Let others validate your claims. Testimonials are a powerful marketing tool when creating brand perception.

4. Stories go viral very quickly. Integrating social media into your email campaigns automatically enables your stories to go viral from one forum to another.

Recreating your brand’s image using compelling and persuasive stories, along with some personal testimonials, is quite effective when grabbing your recipient’s full attention to what you have to say. As soon as you get your audience’s attention with your message, they form a bond with you and your brand beyond a superficial level.

Connecting emotionally with you, allows people to overcome the number one reason and major obstacle to their being unmarketable - skepticism and lack of trust. Anytime we become aware someone is trying to market us, our instincts take hold and our guard comes up as we automatically respond with resistance.

To survive in today’s market, one must be adaptable, creative, accommodating, and a bit daring. The same old is not working anymore. What was once considered successful marketing just several years ago, has worn itself thin. With the influence and effect of social media marketing, people are demanding a more personal contact in their business interactions.

Like a chameleon, we need to blend in with the new strategies, but at the same time we need to stand out and make a clear distinction with our brand and voice. Not an easy task - a definite challenge.

Freelance email marketing writer
http://www.activetrail.com
email: jkuras2010@gmail.com