Creating an email list is of absolute importance to any internet marketer. This will be the source from which you obtain a large percentage of your business. It goes with out saying that no list means probably no sales, therefore it is vital to grow your list so that your business can flourish.

When someone lands on the lead capture page, your goal is to obtain their email address. This can be done using several methods. The first is to give something away in exchange for these details, maybe a free report or information that will be useful to the client. Remember that this must be related to what you are trying to promote. This is also a further opportunity to demonstrate your commitment. If you do not deliver what you promise, then you cannot be surprised if the e-mail recipient removes themself from your list. The second method is by creating curiosity. In other words, create a sense of urgency or that important facts or information will be missed unless they give their details to join your list.

One of the best way of creating an email list is by branding yourself using a blog and giving yourself as much visibility as possible. If you are able to portray yourself,or your company as an authority that can be trusted, then clients will feel more comfortable in passing on their details to you. At the end of the day people will buy from those they like and trust.

From the design aspect of your lead capture page, advice on how to build a list that attracts even more, would be to have a good headline followed by highlighting and bold text to attract attention to benefits or criteria relevant to your reader. You will want prospects to stay on your page so good content is imperative. Good visuals such as a picture, or even better a video, will improve the chances of a prospect staying on your page and passing on their email address. For best results the Optin box should be in the top half of the page and preferably to the right.

By giving good value you will gain subscribers who are hungry for more information. Keeping the information simple and to the point will help in creating an email list from which you can maximize your results. Just as important as growing your list is the ability to maintain those already subscribed and giving them good attention.

Alex is a home based entrepreneur dividing his time between his various businesses, friends and family and coaching a team of ambitious individuals to equal, if not better, his online success! Find out more about his life changing six figure business at http://internetincometactics.com