Email Marketing is a brilliant method of marketing your business if you get it right. Of course everyone’s take on getting it right is different. I have only just realised myself how important your Email Marketing campaigns can be. I seem to have suddenly been shown the errors of my ways, and I do mean errors, plural, because I have been making several apparently!

To quote one of my favourite sayings by Robert F Kennedy, “Only those who dare to fail greatly can ever achieve greatly”. Obviously I have been failing, now I will start achieving!!

Of course, you are probably waiting to hear the secret! OK here goes:

I always thought that your subject headline is what would get your email opened. But no! The reason someone opens your email is YOU! And what you stand for, your Brand! When the person you sent the email to looks at your name, they should immediately recognise it and know who you are. That is if you are getting your online presence right. You see, if you have been seen all over social media, in pictures, videos, articles and comments, the person receiving your email will recognise your name and open that email because they already know you, they like and trust you.

One good tip is to copy your blog header at the top of your emails so people know who’s email they are reading. Another way to brand yourself would be with a signature from mylivesignature.com. And you must make sure you inject some of your own personality into your emails.

Don’t get too heavy in your email, or you will lose your readers. Use a lot of paragraphs to keep it interesting. Once you have written it, take another look. If you received it, would you read it all? Because if it is boring, or it looks boring, the reader will click DELETE! And try to keep it reasonably brief.

I have had several emails recently where the writer has just used a short line of writing, making a small column down the left hand side of the page and I must admit these do seem easier to read! Try to use bold, italics and underline to make the important parts of your email stand out. People don’t read so much as ’scan’ their emails nowadays. So if you don’t highlight them, they may not be noticed.

I did recently have a person object to my sending them emails. They had obviously opted-in for some training I offered, not realising that they would in fact be getting emails from me once they had opted-in. My answer to this was to put a disclaimer at the TOP of my emails, saying that they were receiving my emails because they had opted-in on one of my sites, and if they did not wish to receive help in building their online business, they could opt-out easily at the bottom of the page!

This is a little scary, because you wonder if your whole list will opt-out, but fortunately I only lost a couple of people, and actually got a better click-through rate!! Probably because I was making it clear what the emails were about, and injecting a little bit of my personality into it. I was actually saying, if you don’t want my emails, fine, no problem, goodbye!!

Always think about the reason you send these emails. You are communicating with the people on your list. If they do not feel you give value, they will never buy from you. You need to offer help, advice, tips, free training and anything you have which will be valuable to them. If you know what they want, and help them to get it, you will be of value to them.

Always think, once they know, like and trust you, they will be ready to do business with you!

Sue Collier is an Internet Network Marketer who has been online since September 2009. Sue used to promote her Network Marketing business offline, with very little results! Now on the internet she uses a generic Attraction Marketing and Lead Generation System to build her business. Visit Sue’s Blog to find out more!