What’s in your email signature? Do you have an email signature or is it one of those things on the list that you just haven’t gotten around to yet?

I’ve chosen to use WiseStamp for my email signature, but you can set one up in most email programs under the Settings or Options.

First, I’ve got my name and photo there. Using a photo is totally optional, but it’s a nice way to remind people that there’s a real “you” behind the emails. You could also use your company logo or another image. Most email programs do display basic HTML and images now, unless the user has chosen to block them.

Next, I have my title, which links to my website.

Below that I’ve got two promo links for my business ventures.

Then comes the “Connect with me” line of social networking logos to make it easy for anyone to connect with me on the sites I use. WiseStamp makes these super easy to add - you just choose the service and put in your profile’s URL, and it does the coding work to make the icons links.

Finally, I’ve set it up to use my blog’s RSS feed to pull in the most recent post on my blog. I love this option since it makes it easy to get people checking out what I’ve posted about recently when a title grabs their interest.

More important than just looking all spiffy and cool, it’s increasing traffic to my blog and introducing my contacts to services they didn’t realize I could provide for them. Awesome.

So, are you ready to rock your email signature?

• Download and Install WiseStamp for your browser, setup the signature option in GMail, or pull out the guide to your email program and figure out how to set up a signature.
• Add in your name and title.
• Consider whether you want to add your photo, company logo, or other small graphic (notice, I said small - don’t assault people with a gigantic flashing banner ad).
• Add links to whatever websites or services you’re offering.
• Add in your social profile links.
• Setup an RSS feed for your blog, or link to your blog.

You might also consider adding a note and link to any freebies you offer for newsletter subscribers or other cool things you’re giving away.Ready? Go! It only takes a few minutes and once it’s done it’ll be out there promoting your website and products/services in every email you send out.

And now, let me give you access to some great free resources for small businesses including 101 Free/Cheap Ways to Market Your Business, 119 Things You Can Outsource, and more at http://www.thesmallbusinessmuse.com

Michelle Shaeffer, The Small Business Muse, has been a work at home mom for more than 10 years and loves to share the tips and strategies she’s learned to help other home based business owners balance, manage, and market their businesses.