I attended No Excuses Summit last year. I’m sure you heard about it. More than 20+ of the industry’s “top dogs” got together for 2.5 days to spill the beans on how they got so successful. This year, No Excuses Summit 2 looks like it will be even better.

Everything from prospecting, to sales funnels, to “shenanigans” as David Schwind’s and Jim Yaghi’s set included. I learned many tips and strategies at the first NES. One tip, coming from Mark Hoverson, comes to mind as one of the most easy to implement.

Mark shared some gold nuggets on email marketing. He said sending an email should be very informal. It should be thought of in the same line as texting. Your email subject lines shouldn’t be perfect. For example they don’t have to have capital letters and they shouldn’t sound like you’re pitching a product or something. He revealed his all-time best subject line. Here it is:

“staying in the loop”

That simple line has caused more email opens than any other subject lines Mark has used. Why? Because of “the loop”. People like to stay “in the loop”. It automatically attracts them to open the email because they think if they don’t open it, then they’ll be missing out on some important information.

Another effective subject line Mark shared was incredibly simple. Here it is:

“yo”

That is it. Just one word — “yo”. One word and it’s not capitalized. It’s effective because it’s not “salesy” and it peaks interest.

When a person gets all kinds of email subject lines that are very long and very “pitchy”, after a while people get numb to the marketing. But when a person comes across “yo” in their inbox, it stands out and it peaks their interest.

I didn’t know that the peak performance coach and author, Tony Robbins, even had a son. Wow! What a surprise. Tony’s son, Jairek Robbins, spoke at No Excuses Summit and he was one of the most memorable speakers. He taught on the importance of celebrating. When we are children, we celebrate everything. Even the little things. But when we become adults we don’t celebrate as much.

When we were young children, we celebrated when we learned our ABCs, our 123s, and even when we did well on a test. But when we get older - celebrating accomplishments don’t happen as often. It seems only when something big is accomplished like buying a new home or getting a promotion. Jairek taught, at No Excuses Summit, that we need to celebrate more often as that makes life worth living.

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John Garcia is an expert. If you want more valuable information on No Excuses Summit 2 to maximize your peak performance, visit John’s blog right now.

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