Having a list of subscribers is not just about selling, it’s about giving value. You have to build a trusting relationship with them and in return they will repay you by purchasing whatever it is that you are selling. For example, if I want to promote my website the right way, I can try sending all of my subscribers some nice free stuff from time to time and then later offer them a discount on my products.

Think about email marketing as having a friendly dialogue with your list. Do not only email them just when you want to make some money. You can easily find some quality interesting information on the internet by searching on the article directories or other sources where you can find good free content. An alternative might be to hire someone to write the content for you. I personally prefer to mostly promote my website by writing the emails content myself and I would advise everyone to do that if they can.

You should not send your emails too far apart, but conversely, you don’t want to annoy your subscribers. It may be that you just do not want to write too many emails but I’m afraid that sending one email per month will probably not do the trick of keeping your subscribers interested in your business.

The truth is that there is no right or wrong answer. It all depends on the niche you are in and on a couple of other important factors. Fix your own schedule and test it, changing it from time to time to maximize the best possible results from your marketing campaigns.

The number of emails that I might send out in order to promote my website is decided by what the competition is doing at the time (I keep one eye on my own in-box). I also take into consideration the seasonality of the niche and other market trends. If you want to know more about what your market is doing, you can find out more by looking up Google Trends itself.

Also, your emails should be packed with the latest information in your niche. If your niche is very active then you should always try to keep your subscribers updated with the latest information and they will appreciate you for that. This also means that you may have to send more emails. Make your emails a mix of education, entertainment and sales and you should get much better results from your list. Using a broadcast message is a good way to get something out that is very current.

So create that bond with your subscribers and hopefully you will have a lasting and profitable relationship with them!

Mike Calmot has also co-written “How To Get Your First 100 Subscribers or First $100 Online” which you can get FREE from his blog. Alternatively, if you are a small business starting out on the internet and want to “Kick Start Your Online Business”, you may want to take a look at this Internet Business Service & download your FREE Internet Business Marketing Library!