When it comes to people using email marketing in their business, the one thing I hear over and over from business owners, is “I don’t want to email them too much. They won’t like it!”

Well, I have to tell you something. You’re right!

Sort of…

You see, there are some people that email me every couple of days. I signed up for something they had or maybe even bought their product. Here is the thing. Many of them, I don’t have any problem with them emailing me that much.

There are times where I even send out 4 or 5 emails to my list in a single week.

Rarely do I get anyone complaining about it. The funny thing is that people that complain are usually the people that never bought a single thing from us. So, do I welcome those guys to leave? Sure. It’s not hurting me at all.

As a matter of fact, usually I get a ton of great responses from people that loved getting my emails and that always talk about what I sent out.

So, do you want to know how to do that? It’s actually quite simple.

Give them something useful that they will like to read.

That’s it. It’s not really complicated.

Here’s how you do it.

First off, make sure that if you are sending your prospects and clients an email that you are giving them something useful.

Your latest discount on tube socks isn’t usually going to be that interesting to them. How often do we really need to buy those?

Make sure that every email that you send have great content. Give them something meaty to read.

People like to read about your latest product line if they are in the market for your product, but what about the rest of the time? Do they really care? Not one bit.

So you need to space it out with other great information that they will not only find useful but also entertaining to read. Which brings me to my second point.

Be educational.

The more you share, the more they will care. Try to be educational and informative. Give them tips, tricks and ideas related to your industry. Make it good.

Even when I send an email that is promoting a product I have, I always try to base the promotion around a great educational tip or suggestion. I try to teach my readers something that they can use. Even if they don’t buy the product.

Why do I do that? Because it helps build the relationship. It’s pretty simple. I don’t hide that I am selling something. Some times I even tell them in the first line. But, if they take the time to read the email, I usually surround the promotion with a great tidbit of marketing advice that they can use no matter what.

So they don’t buy this time. That doesn’t mean that they won’t buy in the future or that they won’t forward it to a friend. It shows them that I am not just about the sale. I’m here to help.

Plus, just by doing this, they barely even notice that I am selling or promoting something. They still click the link and check out the promotion. But just because I didn’t try to hard sell them on the email, they are still interested and I have build the relationship with them.

If you give your audience great information and share your knowledge to help them out, they will not only get used to more emails from you but learn to expect it and even miss it if they don’t get an email from you.

You just have to keep them interested in what you have to say.

Ely Delaney is the creator of “My Business Marketing Mentor”, a web site dedicated to giving small business the tools they need to market their businesses both online and offline. Each month new tactics are added that show business owners marketing ideas through video, articles, reports and audios.

To take advantage of YOUR $7.00 trial membership visit http://www.mybusinessmarketingmentor.com today.