You will not reach your optimum profit potential from your website sales if you are not engaged in an e-mail marketing campaign. Sales research shows that it generally takes seven “touches” to turn a prospect into a customer. A single visit to a website only creates one touch - without those additional six contacts, it is extremely difficult to make a sale. Developing a relationship with prospective buyers is hands down the most important aspect of making a sale - and without an e-mail address list you have no way of keeping in contact with the people who visit your webpage.

An e-mail marketing campaign helps website owners reach current and prospective customers to share news and information, offer valuable insights, and collect feedback on their performance. To get the most from your marketing campaign:

Give people a reason to sign up

If your content is valuable enough, the newsletter itself might be enough motivation for visitors to subscribe. Otherwise, lure subscribers in with a free giveaway, trial membership, or special discount. Ebooks, ecourses, special reports, and software make for incredible incentives to subscribe.

Tell subscribers to visit your webpage

The purpose of your marketing campaign is to make more sales, meaning you have to ask people to buy! Once you’ve worked to provide value and deliver useful information, remember to include a call to action and tell people to visit your website. If you don’t tell people what you want them to do, they have no way of knowing. End each newsletter with a specific call to action - i.e. “Click here today to make a purchase” or “Visit this affiliate site and earn 10% off your next order”

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