So you’ve spent day after day building the biggest and best email subscriber list to show your campaigns to, but your numbers are going down rather rapidly…

Why is this happening? And most importantly, how can you stop it?

A huge unsubscribe rate in your email marketing campaign is often due to a few things, including your offers being unrelated to the reader, your emails going out too frequently, and more.

But the most important thing is to prevent it from happening in future, so here’s how:

1) Have The Unsubscribe Link Below The Fold

When things are less obvious, they’re thought of less, right? So why not do the same with your unsubscribe link?

At the end of your email, add around 20 blank line breaks to push it below the fold for when the subscriber stops reading.

Alternatively, you can add a description-rich signature about your company, your products and any opt-in details of the user (opt-in date, etc) just above the unsubscribe link to distract the user from the unsubscribing.

2) Don’t Be A Douche

An obvious tip, but I see people consistently making this schoolboy error all the time. Prospects buy from those they know, like and trust - not from those they recoil from whenever they see an email from them in their email inbox.

So in short, actually treat your subscribers like friends and…

3) Add Value To Their Lives

This is not only a massive tip for increasing sales in general, but it also works amazingly well for lowering unsubscribe rates in your email marketing campaign.

If you set out to help your subscribers and make their lives a heck of a lot easier by giving them valuable content which they can actually use and implement right away, you’ve most likely got them as a customer for life.

So from now on, remember to value your current subscribers as much as your new ones, and you’ll definitely see a massive increase in sales and a massive decrease in unsubscribes.

- James.

P.S - To learn the 7 deadly mistakes of Internet Marketing (in fact, you might be making some of them right now!), grab my latest PDF Report for FREE:

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Enjoy!