You get someone to fill in the opt-in form on your web page. Now what? You begin your email marketing campaign but what do you send them? You could bombard them with offers for this and that. This method may give you a few sales here and there but how do you turn your subscribers into loyal buying customers? How about using your emails in a more effective way.

Email marketing done properly can keep you and product in front of your subscribers on a regular basis. Doing so will give you credibility and in-crease your conversion ratio(sales/visitors). It will also help you stand out from the thousands of other websites out there. Here are 3 effective things you can send to your subscribers.

1. UPDATES Updates can be used to keep your list informed of upcoming events, new products, and freebies that are available. You can easily insert your affiliate links. Doing so puts your offer in front of them again. If they didn’t purchase from you the first time the may find something they are interested in buying the next time.

2. NEWSLETTER These are usually sent out on a monthly basis. With your newsletter you can provide articles about topics that pertain to your business or website. Example: if your site is about sports fitness you can write articles about how vitamins and supplements can improve work outs.

A great tip is to only include part of the article then have them visit your site to read the rest. This can provide steady website traffic to increase the exposure to your offers.

3. E-COURSES Finally you can offer e-courses that provide basic or how to information to your subscriber. People love to be walked through step by step. It eliminates the learning curve. This is another great way to get steady website traffic and exposure to your products.

Email marketing can be your greatest asset if you use it effectively.

Curtis Thomas is the editor of 1k A Day Income System blog where you will find resources, links, and updates to increase you website traffic and much more. http://1kadayincomesystem.com