The classical start of any online marketer who doesn’t own a website if through affiliate marketing, or promoting other people’s products. The simplest way of doing such a promotion should be to write an e-mail about a product, to include the affiliate link to the seller’s website, the recipient of the mail to click the link, buy the product and you to receive the commission. This is like in a fairytale but in the real world things are very different.

The first question should be: Where are the recipients of the e-mail? If you don’t have a list of prospects, and at the beginning of your activity for sure you don’t have one you will not have recipients.

The first impulse will be to buy a database of prospects and maybe a cheap software for sending the e-mails. This way you will send a lot of unsolicited e-mails to various people, and it is most likely that you will be reported as a spammer. And above all you will loose all the commissions earned through the spam activities. So, let’s forget about this.

The spam is one of the biggest threats which you can encounter especially in the first months of starting your online activities. You can call it “the beginner’s bad luck”. Fortunately, there is a way out of this and I will show you how to overcome this obstacle and to start earning incomes online in a correct way.

First, let’s explain the definition of “double opt-in”. You see in many websites forms where you can leave your name and e-mail to receive information from the owner of the website. These forms are generated by e-mail marketing platforms which you will also use in the future to build your lists with prospects.

After you fill your details in the form, the e-mail platform will send you an electronic generated message to confirm your e-mail address. From that moment, for the owner of the website you are a “double opt-in” client. You were “opt-in” when you entered your details in the form and become “double” when you also confirmed your e-mail. This mean that when you will receive e-mail communications from the owner of the website you will not be able to report it for spam because you accepted to receive communications but you will have a link which will allow you to unsubscribe from its database.

What you can do at the beginning is to search in the internet companies having databases of potential clients who previously agreed to receive communications like yours and which easily can become buyers of what you promote. After paying a certain fee which can be only one at the beginning or a monthly or annual recurring one you have access to their platform and can start sending your messages immediately.

Usually the syntax of the messages contain a subject, like in a regular e-mail and a content where you can add your affiliate link. The secret is to write all in a certain matter so the potential clients to open your messages and to click on the link. You prepare the client and the owner of the website promoted in your message will take care of the sale for you.

People buy online from websites and affiliates to whom they trust, so take care of this golden rule in any promotional activity you are involved. So take all the precautions to build a solid reputation from the first moments you start online.

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