Without a targeted e-mail list of prospective and current customers, your income from product sales will be severely limited. In this article, you’ll find step by step instructions for getting started with your e-mail marketing campaign.

Step One: Write and Design Your Squeeze Page

The squeeze page is the page will you drive traffic to sign up for your e-mail list. This page should be highly targeted and focused exclusively on promoting the benefits of signing up to receive your e-mail newsletter. Do not post any links to another page on your site or to another website. Your visitors should have only one option: sign up or leave.

Step Two: Set up an Autoresponder Account

An autoresponder is a service that manages and maintains an e-mail marketing list. The autoresponder program will automatically reply to subscribers after they enroll, send out mass e-mails as directed, and handle unsubscribe requests. You will also get your opt-in form (the form people fill out to subscribe) from your autoresponder.

Step Three: Drive Traffic to Your Squeeze Page

Promote your e-mail list on your website, start an article marketing campaign, and post information about the list on your social media profiles. You can also e-mail existing customers and ask them to sign up. To improve your conversion rates once people arrive on the squeeze page, consider developing a free giveaway such as an eBook or newsletter. Other promotional suggestions include:

• Turn on the commenting feature on your website. Require users to sign up in order to leave their comments.

• Host a contest or competition. In order to nominate or vote, visitors have to provide valid contact information.

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