Targeted email marketing is a marketing strategy where emails are sent to specific individuals containing a specific topic. The email is usually a specialized newsletter, small article, or even a tidbit of information and updates on various products catering to the needs of the consumer (the emailed person).

Targeted email marketing is one way of accurately sending specialized emails to a targeted audience. This is a marketing strategy where a campaign is specialized for a certain type of audience. It would strengthen your campaign and would boost the chances of a successful sale.

It is quite effective, Targeted email marketing, since the campaign would only target a certain type of audience and it would not have to consider much factor. These factors are like chains, binding a product campaign in the parameters of what to do and what must not to do. If the product campaign is made for the general audience then it must also have a wider range of restrictions (the email advertiser must make it child friendly, non-technical, etc.). If the product on the other hand is promoted in such a way that there are lesser parameters, meaning more freedom for the advertisements.

It is more effective, when sending an email about a certain product targeted to a specific type of audience. Emails can then be designed where it can say more about that topic, mention some technical terms and fully describing the product without the reader being confused. Here is a good example. An email was made about a computer and at the same time advertising it to the people to buy it. This would almost certainly fail since the email had to cover lots of information, describing the product in such a way so that computer novice can even buy them. However, an email ad targeted to geeks and to technical persons selling a laptop with high end specs would only need computer specification, pictures, testimonials from the buyers on how good or how bad the product was and the link to the website where it could be found is enough.

Targeted email marketing is specifically promoting 1 type of product and sending it to the people who are interested on that kind of product.