
Make Money Tip #5 - Email MarketingIf you have followed along with this series, I can assure you that when you have completed all of the previous steps (see tips #1 - #4), you will be way ahead of most internet marketers. Remember that the majority of internet marketers don’t make any money at all. Why? Precisely, because they are not doing what we discussed; they are attempting to put the cart before the horse by presenting largely inappropriate recommendations to their contacts. Having completed the foregoing steps, you are already in the position where you have identified what your target market actually wants - and that puts you ahead of the rest of the field. Now you need to consider how to get your message to the people who need to actually hear it. There are very many ways to accomplish this, but we will begin by considering the humble email. Before you can send an email to a group of prospects, you first need to have gathered that group into some system that enables you to send out a mass email (we will consider how to do this in a future tip). Now, we are not talking about spam here; we are talking about sending people useful information that they have requested - there is a huge difference! In your mail messages - which, for example, could be a course of some kind - you will simply place an ad for your identified solution(s) in the same way that a magazine of newspaper would do. Your prospects will not mind receiving advertising via this method because the adverts are embedded into useful information and they have been conditioned to see information in this format in many different places both online and offline. A proportion of your prospect list will click though your ad to a destination page containing your sales message. And, believe it or not, some of them will buy from you. It will happen because they will come to trust your recommendation as a consequence of you helping them by providing other quality accompanying information. To summarise, there are many ways to get your message to your prospects. Regardless of what you may think, email is a very effective method - but you need to do it right. Embed your advert into quality information and you will be well rewarded. Click Here for Make Money Tip #1 - Understanding Your Target Market Take the Shortcut to Online Success … Make Money Doing Nothing Tom Byrde is a successful online marketer and creator of the Definitive Money Engine. |
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